An advertisement from the Australian Post

This is my last evaluation. I found an advertisement from the Australian Post advertising to “touch someone’s heart with a letter.”

The advertisement showed a person being hugged by what looks like another person protruding from underneath the letter. This print ad is definitely image driven. The only text is at the bottom of the ad.

I would say this ad does a great job at catching a person’s eye. It also provides the Australian Post’s website and their logo at the bottom.

Please let me know what you think about the advertisement.



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