An advertisement from the Australian Post

This is my last evaluation. I found an advertisement from the Australian Post advertising to “touch someone’s heart with a letter.”

The advertisement showed a person being hugged by what looks like another person protruding from underneath the letter. This print ad is definitely image driven. The only text is at the bottom of the ad.

I would say this ad does a great job at catching a person’s eye. It also provides the Australian Post’s website and their logo at the bottom.

Please let me know what you think about the advertisement.



Feature Story

Welcome back guys. Today I am evaluating Generation Limbo: Waiting It Out, a feature story written by Jennifer 8. Lee, former writer of the New York Times.

Lee does an awesome job capturing the feature story’s true purpose, human interest. Her story covers people’s lives that live in our time. It’s definitely not news but could be developed into a news story.

Lee’s feature story is a little long but it is short enough to read in less than ten minutes. Her story is also easy to read and keeps the reader’s attention with short paragraphs, pictures and quotes.

I really enjoyed this story and I think that Lee did well writing it. Let me know what you think.

TOMS Shoes: media kit extraordinaire

TOMS Shoes’ public relation specialist Mary Walsh does an excellent job putting together a media kit for her company. Her kit includes a backgrounder, biographical sketches, a fact sheet, a media release and even some television and radio scripts.

Walsh engages her audience by showcasing the company’s social responsibility through the biographical sketches. She gives the press a good understanding about TOMS Shoes’ event “a day without shoes” through her media release. It is well written, short and provides the most important information first.

I encourage you to take a look for yourself. Please let me know what you think about the TOMS Shoes media kit.

News Release

Today I am evaluating a press release from Oklahoma State University, Speakers announced for TEDxOStateU.

The news release is short and sweet. It gives the who, what, when, where and why. It also gives additional information about the organization that created TED.

It provides a link to event’s website for readers to obtain more information. The writer also provides a link to TED’s website so readers can learn more about other TED talks.

I encourage you to read this news release and let me know your thoughts about it.

Mount Union blog post

The University of Mount Union has a student blog section. The blog post I am critiquing is “The Haunted House on the Hill.”

The writer doesn’t open with her own opinion. She gets straight to the point. This is good in her case because the purpose of this blog is to serve as a news source for the university.

I think that she should shorten her paragraphs to give the reader a break. Shortening the paragraphs would also allow more stimulation for the reader’s eyes.

Do you agree?

Alpha Tau Omega’s website

Alpha Tau Omega’s website does a great job providing clear page titles for viewers to follow. Anytime a viewer clicks a link to go to a different page, the page title reflects the content. It’s also easy for viewers to see what pages they have visited in their history.

The webpage also makes use of other microcontent like indexes, navigation bars and social media feeds. The indexes help viewers find information with ease by listing where to find certain writings about the fraternity. Navigation bars allow viewers to quickly move from page to page.

Social media feeds help the fraternity stay relatable to its undergraduate members.

In my opinion, Alpha Tau Omega did a great job utilizing its microcontent. It’s user-friendly and navigable.